A dog’s life pet salon Campaign
A dog’s life pet salon wanted to position itself as Singapore’s premium dog grooming service. Our challenge was to convey the unique services on offer through simple and iconic posters. We decided to combine the unique services on offer at the salon by showcasing the specialist equipment we use to care for the animals. To demonstrate how ‘a dog’s life’ pet salon offered premium services to dogs, we crafted a visual of a dog made from the equipment and products used to provide the service. The simple design communicated the message that customers would receive a premium service tailor-made for their beloved pet’s needs. The campaign introduced ‘a dog’s life’ pet salon to dog owners and the wider public in a charming and distinct way, which helped it stand out from its competitors. Reflecting the store’s philosophy of offering “5 star care at 3 star fares.”
