The Wilfa Joy(2023) project includes a single and a double waffle maker sharing a common design idea.
Our goal was to create a pair of pleasantly simple, foolproof products that are intuitive in their use and easy to operate, delivering perfectly golden waffles every time.

As part of a larger collaboration, our job has been to build a unifying design language that can be applied in multiple categories as the brand’s design evolves.

Client: Wilfa

Photos by Johan Holmquist
Wilfa Joy