Overview: The POTS Tracker mobile application is designed to assist individuals suffering from Postural Orthostatic Tachycardia Syndrome (POTS) in recording their episodes and logging symptoms for better management and understanding of their condition. As part of the app's user interface, a splash screen and icon were developed to establish brand identity and provide users with a seamless and visually appealing experience.

Objective: The primary objective of designing the splash screen and icon for the POTS Tracker app was to create a visually engaging representation of the app's purpose and functionality. The design aimed to convey a sense of reliability, ease of use, and empathy towards individuals managing POTS, while also ensuring the app stands out among other healthcare-related applications on the App Store.

Design Process:

Research and Conceptualization: The design process began with thorough research into the target audience's preferences, as well as an understanding of the symptoms and challenges faced by POTS patients. This research phase helped in conceptualizing design elements that would resonate with users and effectively communicate the app's purpose.

Brand Identity Development: The POTS Tracker app aimed to establish a strong brand identity that reflects its mission of aiding POTS patients in managing their condition. The color palette chosen for the app's branding was calming yet vibrant, evoking a sense of hope and support. This palette was utilized in both the splash screen and icon design to maintain consistency and brand recognition.

Splash Screen Design: The splash screen serves as the first point of contact for users when launching the app. It needed to capture users' attention while providing a brief introduction to the app's functionality. The design featured the POTS Tracker logo prominently, accompanied by a soothing background image or pattern related to health and wellness. A concise tagline or message was also included to convey the app's purpose effectively.

Icon Design: The app icon plays a crucial role in attracting users and standing out on the user's device. The icon design incorporated elements symbolizing health, such as a heart rate monitor or a heartbeat symbol, overlaid with the app's initials or logo. Careful attention was paid to ensuring the icon remains recognizable and distinct, even at smaller sizes.

Iterative Design and Feedback: Throughout the design process, multiple iterations of both the splash screen and icon were created and evaluated. Feedback from potential users, as well as usability testing, guided refinements to ensure the final designs resonated with the target audience and effectively communicated the app's purpose.

Outcome: The final designs for the POTS Tracker app splash screen and icon successfully encapsulated the app's mission of aiding POTS patients in managing their condition. The splash screen provided a welcoming and informative entry point for users, while the icon stood out on the App Store and users' devices, inviting engagement. The cohesive branding elements helped establish the app's identity and foster trust among users seeking support for their POTS journey.

Conclusion: Designing the splash screen and icon for the POTS Tracker app involved a thoughtful and user-centric approach aimed at effectively communicating the app's purpose and establishing a strong brand presence. By incorporating elements of empathy, usability, and visual appeal, the designs contribute to a positive user experience and support the app's mission of empowering individuals living with POTS.