VIR SHI is a perfume brand inspired by Ukrainian poetry about love. The name of the brand translates from Ukrainian as "verses". VIR SHI is about significant meanings, moments captured in glass bottles, and a scent that unexpectedly transports you into memories.
Do you know how it feels to make an impulsive decision that clouds your judgment? Or a timid infatuation? The jumble of thoughts? Hope?
In this project, I tried to transform my favorite Ukrainian verses into visual images and scents. Each packaging conveys the mood of the verse through simple graphic elements.
The logo, depending on the poem and its mood, also takes on an individual appearance.
