/ Branding & Packaging
CORACAO CHOCOLATE
A rebranding that starts at the heart with cocoa
A rebranding that starts at the heart with cocoa
CLIENT
Coracao prides itself on creating chocolate that not only tastes great, but also promotes a sense of well-being. Their products are carefully crafted to satisfy your cravings without compromising your commitment to a healthy lifestyle.
Coracao prides itself on creating chocolate that not only tastes great, but also promotes a sense of well-being. Their products are carefully crafted to satisfy your cravings without compromising your commitment to a healthy lifestyle.
CHALLENGE
The brand was looking for a new, strong visual identity and flexible architecture for its product line. They also wanted an impactful and dynamic brand presence.
The brand was looking for a new, strong visual identity and flexible architecture for its product line. They also wanted an impactful and dynamic brand presence.
SOLUTION & PROCESS
We began our journey by delving into the details and immersing ourselves in the customer's delight. We explored the essence of the chocolate ingredients and were inspired by a vibrant color palette that reflected joy. Our approach culminated in the creation of a simple yet striking logo and icon to enhance the brand's memorability. Illustrations became key components of our visual identity, bringing our designs to life. From creating chocolate molds to retaining essential brand elements, we seamlessly transitioned from the old design to the new, taking the brand into the future while respecting its heritage.
We began our journey by delving into the details and immersing ourselves in the customer's delight. We explored the essence of the chocolate ingredients and were inspired by a vibrant color palette that reflected joy. Our approach culminated in the creation of a simple yet striking logo and icon to enhance the brand's memorability. Illustrations became key components of our visual identity, bringing our designs to life. From creating chocolate molds to retaining essential brand elements, we seamlessly transitioned from the old design to the new, taking the brand into the future while respecting its heritage.
Executive Creative Director: Saida Abdala
Art Director: Alejandra Martin González
Graphic Designer: Alejandra Marulanda
Illustrator: Andrea Montoya
Photographer: Melati Citrawireja
Illustrator: Andrea Montoya
Photographer: Melati Citrawireja
YEAR / 2023
