introducing franklit! based on ATF franklin gothic, this new font is intended to catch eyes. it has a playful wavy design and would most likely work as a club promoter in real life. franklit is spunky, funky, and bamboozled!
franklit is named based on its parent font franklin gothic with the addition of "lit" to express its comedic and playful vibe.
initially, i intended for my design to have the same uniform feel as franklin but as my design progressed i decided i wanted a more funky feel to it.
the structure of the characters in franklit are displayed above and in the phrase "what the..." they are compared to ATF franklin gothic to show its similarities and differences to the original font.
these "lazy skincare" products are a representation of how my font could be used in the professional realm with the use of ATF franklin gothic for the script text on the bottles which creates a cohesive feeling in the design because of the aspects of franklin that i kept in my franklit design.
the mugs displayed above present some "tasty bits" from franklit including parts of the question mark and exclamation points, the letter s "o" and "K" and numbers "2" and "4".
a metaphorical display of one of franklit's personality traits.
