ABOUT PROJECT
In this project, it was necessary to develop a logo and several identity elements for a yoga studio. The target audience was defined as people who lead a healthy lifestyle, mostly women aged 25-35, married, working, coming to classes after work to keep their body in balance. The character of the brand was defined as calm, harmonious, emotionally stable.
The result was a gentle, harmonious logo in which the letter S can be transformed into a full-fledged identity.
