Design of the Skippy Light sub-line
Skippy Light is a sub-line of Skippy baby nappies with improved absorbency and moisture retention. Thanks to the presence of superabsorbent in the composition, Skippy Light nappies become a reliable assistant for caring parents.
The Skippy brand portfolio includes three sub-lines - Skippy Simple, Dr.Skipp and Skippy Light. Our task was to rethink the packaging design of the Skippy Light range so that it would be a logical continuation of the Skippy Simple range, with all the attributes of the children's range, while at the same time identifying the main functional differences and giving the packaging a modern, attractive look.
We used the existing colour scheme of the packaging to maintain the continuity of the design, but added brightness and emotionality.
There is a new storyline with the brand character. Now the cute kangaroo is flying on a balloon, which gives the packaging a light and memorable look. The same story is repeated inside on the nappies themselves.
Special branding emphasises the product benefits and makes Skippy Light packaging even more attractive and functional.
