Radiance Yoga and Wellness Brand Development
Created for my advertising class, I developed a brand identity and a style guide for a fictional company of my choosing. I decided to create Radiance Yoga and Wellness Studio, located in Gilbert, Arizona. Inspired by Arizona's beautiful desert landscape, I infused a lot of desert themes in the brand development.
Who is Radiance?
At Radiance Yoga and Wellness, we are more than just a yoga studio. We pride ourselves on being an affordable and inclusive wellness sanctuary rooted in the principles of tranquility, wellness and community for every body.
In a world full of to-do lists and constant demands, we want to help busy individuals build confidence
and find moments of peace and balance amidst the chaos of life.
and find moments of peace and balance amidst the chaos of life.
So, whether you're seeking a sanctuary from the chaos or embarking on a journey of self-transformation, we are here to see you shine!
Target Audience
Target Age: 18 - 35 years
Gender: Females
Income: Low Middle Class - Upper Middle Class ($65,000 - $120,000)
Education Level: High School Diploma, College Student, or Bachelor’s degree
Social Media: Instagram, TikTok, Twitter (X)
Attitudes and Behaviors: Hardworking, Ambitious, Active, Health-oriented
Goals: Success, Happiness, Finding a community to be a part of
Pain Points: Many of these people overexert themselves when it comes to their stressful
lives/jobs. They need to find an escape.
Gender: Females
Income: Low Middle Class - Upper Middle Class ($65,000 - $120,000)
Education Level: High School Diploma, College Student, or Bachelor’s degree
Social Media: Instagram, TikTok, Twitter (X)
Attitudes and Behaviors: Hardworking, Ambitious, Active, Health-oriented
Goals: Success, Happiness, Finding a community to be a part of
Pain Points: Many of these people overexert themselves when it comes to their stressful
lives/jobs. They need to find an escape.
Moodboard
Logo Variations
There were a lot of logo variations and concepts brainstormed. Ultimately, I decided for our logo icon to be a sunrise, coming out of the word radiance. A sunrise represents new beginnings and starting out the day fresh. My goal for Radiance is to help people At feel fresh and radiant all day.
Mockups
