Laura Rider Dutelle's profile

City of Vancouver Brand Rollout

Laura Rider Dutelle
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City of Vancouver Brand Rollout

As brand manager for the City of Vancouver, it's my job to ensure the City's brand is used consistently across all channels. After we wrapped our new brand identity project with Portland Design Co., my next task was to roll out the new branding across City departments. 

I designed more than 50 templates for staff to use in a variety of programs, from business cards and flyers to postcards, stationery and permanent signage. Here's a sample set of templates I designed.
brand identity brand management graphic design design visual identity Templates Design
Fact sheets, report covers, business cards and postcards
brand identity brand management graphic design design visual identity Templates Design
Fact sheets and newsletters
brand identity brand management graphic design design visual identity Templates Design
I created a new PowerPoint template for staff to use for presentations to city council and at conferences. I also designed a Mini Brand Guide for staff to reference and trained staff in applying the brand.
brand identity brand management graphic design design visual identity Templates Design
Designed a robust suite of slide layouts for staff to use in their presentations.
brand identity brand management graphic design design visual identity Templates Design
Branded City of Vancouver Teams Backgrounds, with a "business card" layout to share contact information if needed
City of Vancouver Brand Rollout
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Laura Rider Dutelle's profile

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Laura Rider Dutelle's profile
Portland, OR, USA

City of Vancouver Brand Rollout

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