#DiwaliWalaMood
(PRO-ACTIVE IDEA)
(PRO-ACTIVE IDEA)
Observation
Bursting crackers isn't the ideal way to celebrate the most loved festival. Thankfully, many states across the country have called for a ban on crackers, during Diwali. Adding more joy to the festivities, Zee5 has a show for everyone. With a variety of genres and sub-genres, it’s guaranteed to lift our spirits and help us spread the festive cheer.
Idea
With the ongoing pandemic, we’re all feeling a whole range of emotions, mostly anger, frustration and despair. The idea is to ‘burst’ all the negative and sad emotions within that are weighing us down, instead of bursting crackers. This will be in tie up with Facebook. Zee5 is here, at our fingertips, to make us feel better and do better.
Execution
Every time someone uploads a status on Facebook quoting "Feeling annoyed", "Feeling sad", etc, the annoyed/sad smiley ‘bursts’ automatically. Thus metaphorically bursting the negative emotions within and paving path for goodness and gratitude.
Also didn’t miss the chance to comment on these status messages with their show links which was customised. This was a week-long campaign during Diwali.
