Insight
Movement is especially important for kids’ mental and physical development, but we live in a world where they are more sedentary than ever thanks to the hook of Youtube, Twitch, or Tik Tok among others.

Idea

Young people are used to playing in the digital world. Get stronger, go further, and level up as you travel through new worlds. However, they are missing out on the most special world of all.

We built a campaign turning the outdoors into a new level to discover, squeeze, and enjoy while they play and learn.