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    UPMC wanted a new ad campaign that highlighted both their life-saving medical technology and their humanity
UPMC --- All We See Campaign
UPMC, a hospital group in Pittsburgh, asked us to come up with a new ad campaign to highlight not only their life-saving achievments but also their humanity in dealing with patients. Below is a curated sample of the 50 or so ads that UPMC selected for its "All We See" campaign. Ads also included site-specific installations such as UPMC treadmills at local bus stops and excercise-encouraging banners on city steps. 
UPMC -- Farewell to a Chancellor
UPMC wanted to honor the outgoing chancellor of the University of Pittsburgh with a special print ad that was complimentary and flattering without being fawning.