CCM HOCKEY - Her Future Is Now
Manifesto - Jetspeed FTW
« Faire grandir le jeu ».
Vous l'entendez de la bouche des commissaires, entraîneurs, joueurs, commentateurs et fans.
Faire grandir le jeu, c'est partager l'amour que nous avons pour le hockey avec tous ceux qui veulent bien écouter, partager les hauts, les bas, les angoisses et les frissons.
Alors, faisons du bruit pour les filles à qui on a dit que « le hockey est un sport de garçons », les filles qui devaient se changer dans le placard du concierge, les filles pour qui aucun équipement n'était conçu.
Faisons du bruit pour la fille de ce passé,
Car son avenir, c'est maintenant.
"Grow the game".
You hear it in the mouths of commissionners, coaches, players, commentators and fans alike.
To grow the game is to spread the love we share for hockey with anyone who will listen, to share the highs, the lows, the nerves and the thrills.
So let's hear it for the girls who were told "hockey is a boys' sport", the girls who had to change in the janitor's closet, the girls who never had equipment made for them.
Let's hear it for the girl from that past,
To grow the game is to spread the love we share for hockey with anyone who will listen, to share the highs, the lows, the nerves and the thrills.
So let's hear it for the girls who were told "hockey is a boys' sport", the girls who had to change in the janitor's closet, the girls who never had equipment made for them.
Let's hear it for the girl from that past,
Because her future is now.
Client: CCM Hockey
Strategy and Creative: Frank Agency
Creative Support: Ultralight
Media: Glassroom
Production: REBL House
French Copywriting: Hugo Cesaratto
