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    Social Media campaigns for Papa John's Pizza
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Papa John’s – GreekOut
 
To introduce Papa John’s Greek Pizza via social media in tandem with the release of the TV ad campaign, we developed #GreekOut to prompt people to try the new limited time offer pizza. The first week consisted of posts using actual Greek language that challenged users to engage by offering no immediate translation. We also developed a Greek statue posing photo contest that proved to be the most successful social campaign Papa John’s had ever launched.
 
The Greek Pizza proved to be the most successful limited time offer pizza in Papa’s history, certainly due in no small part to the attention garnered by clever social marketing.
Papa John's - World Cup

To leverage Papa John's position as The Official Pizza of the NFL during the World Cup, we created an online campaign called "Football for Futbol" that made soccer relatable to NFL fans. The idea was to engage football fans in a sport that many don't understand by juxtaposing comparable images of the two sports. During the World Cup, engagement, particularly on Facebook, spiked, which increased sales of Papa John's promotional offers. 
Papa John’s – NFL Draft
 
Papa John’s Pizza wanted to call out a few of the first teams to draft players in the 2014 NFL Draft. We developed the concept of time-lapsed team logo creation with pizza ingredients to congratulate the teams and their new players. Videos of five team logos were created and posted to various social channels. The clients were ecstatic and plans were made to create similar videos for the remaining league teams to run during the 2014 season due to the success of this campaign.