..
The UK mobile operator giffgaff asked us to create a bold and PR campaign
to create a strong equation in people’s mind: giffgaff = refurbished phones.
That’s why we found the most reasonable solution: opening a stolen phones’ store!
Case study ↓
....
↓ ↓ ↓
..
..
Billboards ↓
...
....
....
nnn
nnn
....
camilla gay
camilla gay
2024 D&AD New Blood Awards winner
Project created for competition ©2024, London (UK)
Concept & design
Emanuele D'Alessandro (Art direction)
Camilla Isabel Tura De Marco (Copywriting)
(IED team)
Emanuele D'Alessandro
Camilla Isabel Tura De Marco
Amina Seck, Silvia Casati, Sara Camera
Thanks to
⎯⎯⎯