Misfits & Mavens
Client: Michael David Winery
Services: Packaging & Branding
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Michael David Winery is known for many things, but conforming to the status quo is decidedly not one of them. Proving this point is the brand new lineup of Misfits & Mavens wines that embody the brand's ethos "Wine for All and All for Wine." Born of the major success of the longstanding Misfits & Mavens Wine Club, the new tier of Misfits is Michael David's newest grocery store release. The invitingly bold lineup features three all-natural wines, sustainably grown and harvested in California including a Pinot Noir, Cabernet Sauvignon, and a Sauvignon Blanc.
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