The proposed visual identification for the Kashubia Tourist Association is based on symbols related to the region, such as a stork, water, and tulip. The colors used are intended to refer to the earth, sun, water, sky, i.e. to the symbolic whole of nature that a tourist can encounter in northern Poland. The style of the signs is based on the appearance of traditional Kashubian embroidery.

TULIP   in Kashubian embroidery, one of the most frequently immortalized flowers

WATER   waves symbolize lakes and rivers - the natural treasure of Kashubia

STORK   wandering tourist, king of Kashubian birds