This project required us to come up with a product or service with a unique selling point, inspired by a combination of one business industry, one of the seven wonders of the world, and one South African artist. We were then required to create a slogan and design a logo that encapsulates our product or service. The service I came up with was a gin distillery. The industry I chose was Tourism, the wonder of the world I chose was The northern lights and the artist I chose to pull inspiration from was Johannes Phokela. From these three things I created a brand that targeted tourists in Norway, looking for a classy and cultrally immersive experience.