"This one" is a craft bakery in Kyiv, the main values of which are the observance of traditions, respect for bread as one of the most important dishes, a balance between modernity and already rooted traditions of bread baking. Also important is the emphasis on the name, which conveys the demand and desirability of the bakery's products.
Decision:
In the identity, serif fonts are used to convey tradition, and capital letters are additionally designed to emphasize the sophistication of the brand. Identity balances between the present and the past, having color accents specifically on bread and pastries. The short logo is created in the form of a monogram with a combination of the letters "T" and "O". Also, the look of the short logo is inspired by the pattern and irregular shapes of sliced bread or dough.
Decision:
In the identity, serif fonts are used to convey tradition, and capital letters are additionally designed to emphasize the sophistication of the brand. Identity balances between the present and the past, having color accents specifically on bread and pastries. The short logo is created in the form of a monogram with a combination of the letters "T" and "O". Also, the look of the short logo is inspired by the pattern and irregular shapes of sliced bread or dough.
