Our client, Costa Coffee, aimed to increase awareness in 2023. Therefore, we conducted an OOH & DOOH ad campaign displayed throughout Bucharest. The campaign was successful because I tailored the messages to be contextualized for each area where they were placed. Through this campaign, we also launched the brand's new communication campaign: Small mistakes are just memorable moments in the making.
Contextual OOH - Bus stations, intersections
Contextual OOH - Subway
Contextual DOOH
