"Real monsters coffee"
Brand identity project
● Concept:
The habit of starting the day with a cup of coffee is not just a ritual, but also a way to satisfy our inner "monster," which seems to only emerge after we've savored a sip of this black beverage. This reaction appears to be universal: without coffee, we can feel out of sorts - irritable, sleep-deprived, bored, as if some dormant monster inside us is awakening.
We want to show that each of us has our own "little monsters," and satisfying their needs requires its own ritual - in our case, it's the morning cup of coffee. By using images of these monsters, we not only embody our brand's cheerful, interesting, and free-spirited personality in them but also remind about the importance of satisfying the needs of our inner "monster" for a harmonious start to the day.
The habit of starting the day with a cup of coffee is not just a ritual, but also a way to satisfy our inner "monster," which seems to only emerge after we've savored a sip of this black beverage. This reaction appears to be universal: without coffee, we can feel out of sorts - irritable, sleep-deprived, bored, as if some dormant monster inside us is awakening.
We want to show that each of us has our own "little monsters," and satisfying their needs requires its own ritual - in our case, it's the morning cup of coffee. By using images of these monsters, we not only embody our brand's cheerful, interesting, and free-spirited personality in them but also remind about the importance of satisfying the needs of our inner "monster" for a harmonious start to the day.
● Symbolic characters:
Our idea is based on the idea that each of us has our own "monster" that wakes up and needs to satisfy its needs. We created a set of symbolic characters that reflect these inner needs, emphasizing their diversity and unpredictability.
Our idea is based on the idea that each of us has our own "monster" that wakes up and needs to satisfy its needs. We created a set of symbolic characters that reflect these inner needs, emphasizing their diversity and unpredictability.
● Design description:
Our design reflects the fun, interesting and free-spirited atmosphere of the coffee shop. The use of bright colors, interesting textures and artistic elements contribute to the creation of a cozy environment that encourages guests to relax and enjoy the moment.
Together, these elements create a unique atmosphere that encourages us to satisfy the needs of our inner "monsters" and enjoy each sip of coffee as part of a daily ritual.
Our design reflects the fun, interesting and free-spirited atmosphere of the coffee shop. The use of bright colors, interesting textures and artistic elements contribute to the creation of a cozy environment that encourages guests to relax and enjoy the moment.
Together, these elements create a unique atmosphere that encourages us to satisfy the needs of our inner "monsters" and enjoy each sip of coffee as part of a daily ritual.
Graphic & Brand Designer
Sobol Daria
2024
Sobol Daria
2024
