Sihaya is a brand of handmade scented candles, inspired by the concept of rejuvenation. The name, Sihaya, translates to a the desert springtime with religious overtones implying the time of fruitfulness and “the paradise to come.”
Sihaya's brand's identity is centered around the concept of rejuvenation , which is embodied by the desert springtime. Sihaya candles are designed to promote a sense of tranquility and relaxation, providing a much-needed respite from the stresses of daily life.
The use of Arabic scents like Misk and Oud further adds to the brand's unique identity. These scents are carefully selected to enhance the overall experience of relaxation and rejuvenation that Sihaya offers.
Sihaya's visual identity is built around the Arabic letter "Haa" which is designed to provoke a sense of mystery and the connection with the heavenly nature. The letter is drawn in a unique way that reflects the brand's dedication to handmade products.
The ornamental elements derived from the letter mark, in combination with the scent offerings, create a unique and compelling identity that emphasizes the brand's commitment to both quality and authenticity.
The letter mark itself serves as a symbol of Sihaya's connection to nature and the importance of using natural ingredients, reflecting the brand's dedication to providing a luxurious experience that is also ethically sourced.
In essence, Sihaya's brand identity is designed to evoke both a sense of mystery and a connection to the divine nature. The incorporation of the Arabic letter "haa" and its ornamental elements create an identity that is both unique and memorable, setting Sihaya apart from other scented candle brands. Finally, the heavenly nature of the design emphasizes the importance of the brand's use of natural ingredients, highlighting the fact that Sihaya is not just a brand, but a commitment to self-care and well-being.
