The LG logo has long been a recognisable and iconic design. But the LG brand was looking a little dated and needing a refresh. Working with WolffOlins, Marco was commissioned to bring some life into the brand by animating the LG logo in a range of expressions that could be used across the new branding design.

This was the perfect opportunity to give the LG logo a sense of character and a more human quality. The abstract face logo was ideal for Marco to bring to life.

The making of.

LG brand design backstory.