Type is something we see and interact with each and every day but the creation and minds behind the letterforms themselves is generally forgotten. The designing process behind a typeface is a lengthy and elaborate, from the decision from the mood you want to portray, the ascender height, and the tiddle.
When creating my typeface we were asked to build it off of an already existing typeface, I chose Franklin Gothic. Franklin Gothic is a simple straight forward sans-serif, modern typeface, with subtle stroke contrast. For the design of Morris my three intended attributes were to make the typeface playful, sophisticated, and lively while still letting the base letterforms of Franklin Gothic show through.