I created this logo for vintage re-seller Mellow Boho Vintage. We started with her ideas and mood board. She wanted something with greens, and would like mushrooms and/or butterflies. She described her style as leaning more Mid Century Modern than 70s.

I sent these initial sketches, and she wanted to see something with more line work, like the examples on her mood board.

Knowing she liked the line elements, I decided to begin with building a base in Canva and adding my hand-drawn elements to it.

She chose a design from these options and asked to see some different color options, all in a green and blue color palette similar to her original logo. We played around with the text and butterfly colors.

The final result feels very funky and nostalgic. She wanted something that wouldn't be too busy so it was easy to read in booths, and I think we achieved that.