Bank of America / Boston Marathon

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I had the pleasure to work on this huge job for Bank of America where they sponsored the Boston Marathon. Each runner on this case will represent a charity, so the idea of this campaign is amazing and focused on helping people.

My role as manager retoucher on this was to retouch around 69 images and lead a team of freelancers keeping the consistency of the work and achieving a beautiful result.

Our goal was to keep everything authentic, not overly retouching anything. My focus was on matching the indoor and outdoor shots, keeping the colors vibrant so they would catch the eyes of the people around the city to our awesome idea.

The results I present to you here, there is also a bunch of photos of the work already live. This will give you the magnitude of this job.