Amigo Group

Client: Amigo Group
Disciplines: Branding, Strategy, Advertising, Copywriting, OOH, Social Media Campaign

The Amigo Group's rebranding journey, anchored in the heart of Brownsville, Texas, is a vibrant identity crafted to encapsulate the essence of trust, optimism, and the power of a helping hand. Our vision for this transformation was to introduce a fresh, honest visual identity that mirrors the core values of our organization and resonates deeply with the families Amigo Group serves.

In our quest for the new emblem, we drew inspiration from the simple yet profound gestures of friendship and solidarity. The logo reimagines the letter 'M' as an emblem of collaboration, where two figures coming together in mutual support, echoing the brand's foundational belief in unity. The logo's design is a testament to clarity and progress, with circles that evoke the cycle of growth and positive change. Opting for a lively shade of green, we channel the universal signal of moving forward, capturing the spirit of prosperity and harmony.

The redesigned emblem is more than just a visual marker; it's a symbol of Amigo Group's pledge to deliver secure and accessible financial guidance. It's a beacon for cultivating a supportive community atmosphere, where every interaction is underpinned by mutual trust and respect. As we usher in this new era with the redesigned logo, Amigo Group stands firm in its commitment to enriching lives, fostering a sense of pride and collective progress, step by step, within the vibrant tapestry of Brownsville.