2012
Let's get one thing straight off the bat—don’t get me wrong: If your company, or your client’s, uncle’s, cousin’s, mom’s, or alien friend’s business is wrestling with internal issues—be they with employees, finances, legal troubles, or the fundamental laws of time and space—a slick new branding and zero strategy won’t wave a magic wand over all the problems. This stuff needs to be tackled head-on, ideally long before you hit the point of no return.
The worst part? When that desperation seeps into interactions with someone like me, who isn’t even part of the organization.
You know you’re in deep when the same person who hired you starts yelling over the phone for editable files and then their words turn into gibberish.
You know you’re in deep when the same person who hired you starts yelling over the phone for editable files and then their words turn into gibberish.
Why am I bringing this up? Because being a designer is about crafting viable solutions, not playing Atlas with the world on your shoulders sigh.
Yes, I made their logo, brand studies, branding, and all that jazz, but it's a shame that the work showcased in this humble portfolio has outlasted the very existence of that now-defunct company.
And remember... Respect is everything!
And remember... Respect is everything!
Logo Creation • Branding • Mockups
