Project developed by in-house team inside OCAD University. It is based on the collage and brutalist aesthetics and the main theme was to represent the University's alumni through fantastical elements of collage and illustrations that reflect their personalities.

This campaign had applications around the downtown subway (TTC) of Toronto and the animations had a temporary spot at the Yonge-Dundas Square's (YDS) screens. When the QR Code is scanned from one of the posters, it takes the audience to the recruitment page where a behind the scenes video of each of the students talking about their experience while at OCAD University is played.

My initial role at this project was to do visual research of the collage elements, then evolved to developing the background illustration of the Sharp Center building and the lettering where the Alums information can be read. In regards to video, I was responsible for animating the YDS posters and creating animated titles for the behind the scene videos that live on the recruitment page.

Media developed: Printed posters, motion graphics animations, digital marketing assets (website banner, ads), videos