Vummidi Bangaru Jewellers
Annapakshi Collections- Product Shoot

The Annapakshi collection, a masterpiece by Vummidi Bangaru Jewellers, epitomized divine craftsmanship in diamond jewelry. Our task was to orchestrate the launch of this exquisite collection by meticulously curating a visual language that would resonate throughout the collaterals, from model shoots, to product presentation.

Initiated the project with preliminary sketches to map out the creative process for

crafting the perfect set, props, and orchestrating lighting and arrangements,

aiming to accentuate the jewelry's intricate craftsmanship. 

The visual essence of the collection was crafted to evoke the aura of a mystical

palace in ruins to relating to the evoking of the annapakshi, a mystical character.

Subtle tones of algae and gold were chosen as accents, not only to compliment

the brands colour palette but also to enhance the diamonds in the jewellery.
We got a stellar team of set design artisans, and they brought our vision to life.

The next phase was photography, where we encountered the most intriguing challenge.

It was a task that demanded finesse and innovation as we navigated the intricate

play of light and shadow to showcase the brilliance of each diamond, all while

striving to create a cohesive and captivating visual narrative.

VBJ's Annapakshi Collection Launch campaign was a profound insightful journey. 

From crafting the mood board to coordinating the set work and photography,

every step was a learning experience. I had the privilege of collaborating

with a dream team whose expertise brought our vision to life flawlessly.

Agency: ampersand
Art Director: Aparrna

Creative Director : Yoganand Raju
Motion Graphics: Anand Jeeva
Photography: Maheshwar Singh
Brand Strategy: Danish Khan
Brand Team: Kavvya Anand