Project introduction
I was tasked in taking a pre-existing website, namely the Penguin Random House South Africa Website, and redesigning their online presense. Not only by making the look and feel more modern and functional, but also shifting the purpose of the website to a strictly e-commerce purpose. My area of focus was placed on a number of user flows, these included signing up to the website, purchasing a product, writing a review and using filtering and sorting to personalize their experience. I had to design for responsivity and make mobile, tablet and large screen sizes.
Sitemap
Colour and Typography
Flow 1 - Signing Up
Flow 2 - Product Purchase
Flow 3 - Writing a Review
Flow 4 - Childrens Book Sorting
Large Pages - Scale 2,75:1
Tablet Pages - Scale 3:1
Mobile - Scale 1:1
