Real estate development is a complex, highly diversified field. In creating the website Arrow Capital aimed at expanding its audience. Our objective was to describe the company's operations in a language clear to everyone outside the professional community.
Together with our colleagues from Arrow Capital,
we found an interesting insight.
All directions are consistent and actually ensure the construction and subsequent operation of the building, which means we can tell the story of development.
Visual content is easily perceived and with its help you can convey much more information per unit of time than writing kilometers of text.
All that remains is to write a script, make a storyboard, design and model an object, work out details and illustrations of areas of activity.
Our storytelling has become a core element of the home page. The animation progression is tied to scrolling, and gradually illustrates the directions of Arrow Capital's activities. Despite the heaviness of the solution, we were able to achieve high site speed results.
Navigation
fewer levels of nesting, fewer iterations - shorter path to information
Object Pages
Each project page can be configured individually, and thanks to CMS customization, this can still be done by an ordinary office employee
