ZONE: Attract
MESSAGE FOCUS: Ties to primary campaign to create awareness & reason to come into branch or take action
CAMPAIGN OVERLAY: Timely and/or offer-based messaging ties to cross-sell opportunities
MESSAGE TONE: Bold, Direct, Intriguing

ZONE: Attract
MESSAGE FOCUS: Appeal to ATM users (customers or new prospects)
CAMPAIGN OVERLAY: Offer-based messaging gives customers & prospects a reason to come into branch or take action
MESSAGE TONE: Bold, Direct, Intriguing

ZONE: Engage/Educate
MESSAGE FOCUS: Introducing business line offers in a needs-based manner
CAMPAIGN OVERLAY: Timely and/or offer-based messaging to assist in sparking a conversation
MESSAGE TONE: Promotional, Emotive, Inviting

ZONE: Engage/Educate
MESSAGE FOCUS: Primary business line offers are placed in these portable fixtures and acrylic sleeves hold a promo insert that colleagues can distribute or customers can pick-up
 

Campiagn brochure that is paired with posters

Campaign touch point at the teller line. Serves as a conversation starter and acrylic sleeve holds a brochure take-away.