As a fun speculative project, we've created bold packaging illustrations and designs for a range of healthy, superfood snack bars for kids: Hidden Heroes
The concept revolves around the idea of “hiding” super nutritious fruits and veggies from kids in a great-tasting snack bar. These hidden heroes each have a superpower: some boost brainpower, others fight stress, and some keep your immune system strong.
We're developing quirky character designs that "hide" the ingredients within and clearly communicate the function of each variant, making them super appealing to our main target audience: The kids!
