Mitacs
Mitacs is a funding and advisory organization playing a pivotal role in Canadian innovation, with a 25 year history representing a network of tens of thousands of government, public and private stakeholders. They identified a need to enhance their visibility and communicate their full value as a key player in Canada's innovation landscape and beyond.
The Mitacs logo comprises a trilateral symbol symbolizing the diverse connections fostered by Mitacs. Inspired by the Triskelion, renowned throughout cultures for its representation of action, cycles, progress, revolution, and competition, the elements radiate outward from the center suggesting perpetual motion.
Connectivity is a central principle of the identity system, with connected shapes assembling in various configurations. This simple but versatile idea demonstrates unlimited possibilities, all with a strong and recognizable aesthetic core that works with any content and across channels. This was built out into a modular, adaptable, and scalable set of assets and guidelines that scales with Mitacs both online and offline.
