ABOUT PROJECT
The design concept of the Bloom&Grow online florist store involves the use of delicate shades of pink, green and white. The main background color of the site is
warm white, it creates a feeling of freshness and cleanliness. The design uses pastel colors, which are associated with tenderness and romance. Pink color symbolizes love and care for customers, green symbolizes nature and environmental friendliness of products.
warm white, it creates a feeling of freshness and cleanliness. The design uses pastel colors, which are associated with tenderness and romance. Pink color symbolizes love and care for customers, green symbolizes nature and environmental friendliness of products.
High-resolution photographs of bouquets are used to design product cards. The main page contains banners with new products and product categories, as well as blocks with popular products and customer reviews. The navigation menu is designed as a drop-down list for user convenience.
The site design is dominated by minimalistic elements: simple forms, clean sans-serif font for the main text, absence of unnecessary details. This helps to focus visitors' attention on the content and makes the site easy to understand.
In general, the design concept of the Bloom&Grow online store is aimed at creating a cozy atmosphere that promotes pleasant shopping with accents in photographs.
Analysis
of competitors of florist shops allowed
me to draw the following conclusions and ideas.
Price analysis:
Prices for flowers from competitors vary depending on the type of flowers, bouquet size and delivery region. However, prices for most types of flowers are approximately at the same level. I noticed that some competitors offer discounts on certain types of flowers or when ordering a certain number of bouquets.
Prices for flowers from competitors vary depending on the type of flowers, bouquet size and delivery region. However, prices for most types of flowers are approximately at the same level. I noticed that some competitors offer discounts on certain types of flowers or when ordering a certain number of bouquets.
Product range:
Competitors offer a wide selection of flowers, including roses, lilies, tulips, peonies and many others. Some of them also offer additional products such as chocolates, soft toys and vases.
Competitors offer a wide selection of flowers, including roses, lilies, tulips, peonies and many others. Some of them also offer additional products such as chocolates, soft toys and vases.
Ease of use of the site:
Most competitors' websites have a simple and intuitive interface that makes it easy to find the product you need and place an order. However, some sites may be overloaded with information or difficult to navigate.
Most competitors' websites have a simple and intuitive interface that makes it easy to find the product you need and place an order. However, some sites may be overloaded with information or difficult to navigate.
Photo quality:
Photos of flowers on competitors' websites are usually of high quality, which allows buyers to better imagine what the bouquet will look like. However, some sites use colors that are too bright or unnatural, which can misrepresent the actual color of the flowers.
Photos of flowers on competitors' websites are usually of high quality, which allows buyers to better imagine what the bouquet will look like. However, some sites use colors that are too bright or unnatural, which can misrepresent the actual color of the flowers.
Placing an order:
Most competitors provide the ability to quickly place an order through a shopping cart on the website. Some of them also offer a payment upon receipt option.
I drew step-by-step order screens from the cart, as well as directly from the main page of the site.
Most competitors provide the ability to quickly place an order through a shopping cart on the website. Some of them also offer a payment upon receipt option.
I drew step-by-step order screens from the cart, as well as directly from the main page of the site.
Customer reviews:
Customer reviews play an important role when choosing an online store. Competitors with more positive reviews are likely to be more successful.
Customer reviews play an important role when choosing an online store. Competitors with more positive reviews are likely to be more successful.
Social media:
Many competitors actively use social networks to promote their products and services. They publish photos of bouquets, hold competitions and promotions, and also answer questions and comments from subscribers.
Many competitors actively use social networks to promote their products and services. They publish photos of bouquets, hold competitions and promotions, and also answer questions and comments from subscribers.
Localization:
Some competitors have localized versions of their websites for different countries and regions, which allows them to attract more customers.
Some competitors have localized versions of their websites for different countries and regions, which allows them to attract more customers.
Delivery service:
Most competitors offer same-day or next-day flower delivery after ordering. Some also offer express or timed delivery.
Most competitors offer same-day or next-day flower delivery after ordering. Some also offer express or timed delivery.
Loyalty programs:
Some competitors offer loyalty programs for repeat customers, such as discounts on your next purchase or bonus points.
Some competitors offer loyalty programs for repeat customers, such as discounts on your next purchase or bonus points.
In general, an analysis of competitors showed that the Bloom&Grow online florist store should offer competitive prices, a wide range of products, a convenient and intuitive website interface, high quality photographs, fast order processing, positive reviews, active use of social networks, website localization, quality service delivery and loyalty programs for regular customers.
Сontact me for further cooperation:
