Progress Nutrition, a powerhouse in the health and wellness supplement scene, decided it was time for a makeover! They wanted to ditch the perception that their supplements were just for athletes and open their arms to a whole new audience. To achieve this, we crafted a brand-new supplements branding strategy that focused on visual communication and marketing. This meant using the power of sight and storytelling to show everyone, not just bodybuilders, how Progress Nutrition could help them reach their wellness goals.

Services:
Supplements Branding / Supplements Packaging Design / Webdesign / Social Media Design / Brandbook / Marketing

Challenge:
Progress Nutrition aimed to redefine its image, extending its appeal beyond athletes to a broader audience. The task was to transform supplements branding to highlight inclusivity and the universal benefits, challenging the niche perception of sports nutrition.

Approach:
Mommy Knows Best spearheaded a complete makeover for Progress Nutrition, emphasizing inclusivity and the positive impact of their products. We dug deep to understand their ideal customers (buyer personas) and crafted a fresh brand strategy. This shifted the focus from simply listing products to a holistic approach to well-being. The transformation included a unified visual identity, revamped packaging, and a dynamic digital presence, ensuring Progress Nutrition's message of health and wellness resonates with a wider audience.

Through strategic planning sessions, insightful interviews, and market research, we uncovered the essence of assosiation with Progress Nutrition's desired brand identity: supplements are accessible and developed for your health & welness, not just for bodybuilders.

A cohesive branding strategy was born, focusing on:

Buyer Persona: Creating presice personas of clientelle.

Brand Archetype and Positioning: Establishing a unique brand voice and guildelines of implementation with examples of use.

Visual Communication: Shifting from product-centric to benefits-led narratives, with a less sporty, more health-oriented design approach.

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We ditched the drab and embraced a splash of color on their social media channels! Not just any colors, mind you, but a softer & warmer palette that feels warm and inviting. Plus, we threw in some dynamic elements to make things pop. This transformed brand's social media into a welcoming space where people can chat, share, and connect. Now, a whole new audience is tuning in!

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