Kieran Bentley's profile

Rise and Fall (Socials)

Rise and Fall (Socials)
Channel 4, 2023

Rise and Fall was a Channel 4 reality show, produced by Studio Lambert (The Traitors, Race Across The World) and hosted by Greg James (Radio 1). In this game of power and influence, 16 ordinary people play as Rulers and Grafters, competing to rise to the top and win up to £100k.

I worked on all socials for the show, producing over 80 videos for Facebook, Instagram and Twitter/X. It was a fast-paced show, with a high volume of assets being produced for each episode. Episodes were only delivered to us only 24-48 hours before they aired, so it was also extremely fast-turnaround for socials.

In the build-up to the show, we created bespoke content for audiences to Meet the Players, with social-exclusive footage introducing the contestants. This gained great traction for the show before it aired, with 40,000 views on Instagram.

We also worked closely with the host, Greg James, who voiced social-exclusive Recaps with us every week for the show's highlights. These were some of our strongest performers on social, and shared by Greg James himself.

We released 50 media posts on Channel 4's Twitter/X, to engage with the discussion, shock and intrigue that came with every episode. Our posts gained 20-120k views each, with our strongest performer being the dramatic moment where the Rulers lost £14,000 of prize money (120k views).

The show also performed strongly on Channel 4's Instagram. Some of our most viewed videos include the First Look at the show (133k), Greg James' arrival (275k), the Food Testers work shift (66k), Greg James' entrances (119k), the Week 1 recap (144k), the Week 2 recap (97k), and Connor's impression of Alan Carr (116k).

Editing: Kieran Bentley
Producer: James Atkins
Rise and Fall: Studio Lambert
Rise and Fall (Socials)
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Rise and Fall (Socials)

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