HC
Web Design & Brand Identity
For HC website restyling we transposed into images the mission of the Company and its values. HC is involved in coaching, formation and corporate social responsibility in a perspective of integration and enhancement of people’s potential. Its claim is “Persone Capaci di Futuro” [People capable of future]. Starting from this idea, we conceived the visual elements that characterise the whole website structure based on the circle, as the shape that represents the most inclusivity. The animations translate optically the concepts behind each section through intuitive and abstract patterns. In terms of lettering, the coexistence of serif and sans-serif fonts conveys a sense of changing and evolution. Furthermore, the chromatic aspect of the webpages reflects the nuances of the Company’s pre-existing logo, and the presence of shades and gradients are intended to recall the many facets of human psychology.
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