A newly redeveloped logo for a Hong Kong based brand, Isla Athletic Co. with inspiration from basketball and the Hong Kong neon light scene. The Chinese logotype is custom-made for the brand. The logo is then further developed into different versions for various adaptations and usages on garments.
Design / Emily Chan
Photography / Mandy Kan
Photography / Mandy Kan
Apart from logo, a few badges are produced to adorn the garments. The badges are created with Hong Kong elements to bring up the sense of belonging.
