When it comes about the main character it usually takes time. My client wanted to have 2 characters that will present AI service products in Social Media and domestic site. The first one - is a frog, drawn with artistic style. About the second I will tell in one of the next posts. What we had in the beginning is the initial frog shape and general idea. My task was to propose different options to find out what we will use in the future. So let's begin.

Here we can see different options that were in the initial stage. Thus it was possible to understand what we all like more. For example, eyes shape and color, body parts colors. Some combinations are a bit crazy ))

And finally we have found our winner - the base for all the next steps. He was born and he also had name - Tad :)

Thank you for watching!