The Status Group

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LOGO & BRAND IDENTITY

The Status Group has evolved into one of the industry's most preeminent luxury travel and lifestyle agencies, tasked with designing and engineering bespoke, discreet travel experiences for the most astute and discerning travelers. The Status Group caters to a very specific and discerning demographic where exclusivity, concise execution, and confidentiality all play critical roles in how they deliver and construct unique travel experiences.

Conveying trust and prestige was essential for a successful delivery. This was achieved by combining a delicate yet confident brand mark with a minimal color palette and clean photography. These assets came together to create a luxurious and fairly mysterious identity that appeals to the high-net-worth individuals using the service.