Charlotte Bobcats Brand Development
New brand transition management, Elevate Campaign 07-09
*Designs shown are not mine. For brand look and feel only*
New brand transition management, Elevate Campaign 07-09
*Designs shown are not mine. For brand look and feel only*
As project manager of brand development, I managed the workflow for a three-person design team. Below is a sample of the new look we developed for the "Elevate" campaign. I helped transition the Bobcats team colors from a primary orange to primary blue. Once the brand was established, I helped manage and maintain that brand and approved all vendor associated pieces. The forward facing cat logo and new blue was applied throughout all marketing materials, promotional items and large-format arena graphics as well as player uniforms and the court.