Zenergi:
Conference banners
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I was asked to design four banners for Zenergi to use at conferences to replace the current outdated ones. These banners would be used by Zenergi to display their products and services at exhibitions so standing out from their competitors was important.
Due to the size of the roll up banner, it can be seen from a distance, which would allow for Zenergi to be recognised by an even wider market, even if they don’t interact directly with people on the stand.
I aligned my design choices with Zenergi’s essence and objectives. Each banner showcases one of Zenergi's four brand pillars, which are symbolized by distinct brand colours—Energy as a Service (orange), Energy Compliance (green), Energy Performance (purple), and Energy Freedom (blue). By harmonising these colours, we could ensure immediate recognition and association with each pillar, bolstering Zenergi's brand presence.
Opting for white text and logos against the vibrant brand palette achieves maximum contrast and readability, ensuring legibility even from afar. This deliberate choice echoes Zenergi's commitment to clarity and simplicity in their communication—traits that resonate with their down-to-earth, straightforward brand personality.
The clean, minimal design not only aligns with Zenergi's brand ethos but also serves a practical purpose at busy conferences. Amidst the sensory overload, simplicity stands out. By adhering to a straightforward layout and bold brand colours, we could effectively capture attention and facilitate quick comprehension of Zenergi's offerings.
The goal was to maximise brand awareness and resonate with potential customers. By employing strategic colour use, legible typography, and minimalist design principles, these banners would serve as powerful tools for Zenergi to convey their value proposition and stand out amidst the conference buzz, ultimately driving engagement and conversions.
Project deliverables:
Four roll up banners
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Client: Zenergi
Timeline: 2 weeks
Role: Graphic Designer
Skills: Adobe Illustrator & Adobe InDesign
Working with: Head of Marketing
Timeline: 2 weeks
Role: Graphic Designer
Skills: Adobe Illustrator & Adobe InDesign
Working with: Head of Marketing
