COR E FORMA
georgia halal is a tailoring brand with vibrant colors that believes in connecting people and ideas to find a new place for fashion and for women. i created the visual identity for the brand collection "cor e forma" (color and form) that represents the abstraction of color and the geometry of the body in tailoring. the inspiration comes from the artwork of women like sophie taeuber-arp, sonia delaunay and lygia clark. the visual identity is based on deconstructing the movement of the forms.
design artemio neto
art direction georgia halal
style assistant marina fraccaroli
texts giovane de assis
strategy and communication caroliny frizo
photography graziella graccaroli
beauty daniela guidon
models camilla araujo, elisa ferreira
são paulo, brazil
2022
