About-
The (hypothetical) brand evokes the essence of the brand's vision to bring the wisdom of ancient Indian colors and aromas into modern homes through a range of home fragrances, essential oils, and aroma diffusers. Each product will be inspired by traditional Indian scents and botanicals, celebrating the cultural richness and diversity of the nation.
Brand Identity Vision-
An brand identity that will include the rich artistic Indian heritage into the realm of home fragrance. A modernist brand with minimalist appeal, rich rustic colors that fall in line with the authenticity of parent brand.
Meaning- “gandha” the Hindi or Sanskrit word गंध, meaning smell or fragrance
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