Identity – Website
Stephanie is editor-in-chief of Belgian fashion trade magazines Pure and Aphrodite, author of Brussels Fashion Guide and Antwerp Shophopper, and a freelance journalist and photographer for various Belgian and international publications.
70percentpure is Stephanie's blog, centered around style, design and quality in every aspect of life. In 2012 and 2013 her blog was nominated for the Belgian weekend blog awards, earning a place in the top three of the design and personal category respectively. After being online for 5 years, it was time to revisit her blog and make it up-to-date with today's standards in web design.
Along with making a new design for the website, came a new logo. The logo is inspired by urban typography, as Stephanie is often in cities and surrounded by urban lifestyle to write about new and trendy places in her blog.