46 Labs

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46 labs

Orchestrating the World's Connectivity

summary

46 Labs is the leading global telecommunication and connectivity management solution for large enterprises and service providers.

Industry: Telecommunications

Market: USA

Company size: 50 - 200 Employees

Deliverables: Branding, Web, Dashboard, Design System

challenge

46 Labs was experiencing rapid growth, yet their progress was held back by an underdeveloped design. They faced challenges in attracting more monthly visitors and converting these visitors into demo requests for their app solutions. The company's previous website was too focused on technical details, which failed to highlight the advantages of their offerings and did not connect well with users. Additionally, their dashboard app solutions were overly complex and suffered from user experience flaws, which further slowed down their ability to secure new paying customers.

solution

We developed a comprehensive suite of visual resources for 46 Labs, starting with an existing logo. Our efforts included defining the brand's values, creating a branding guide and designing technical documentation. Additionally, we crafted a custom illustration library, pitch and investor decks and three distinct dashboard app solutions. We also designed their website, produced an explainer video and developed marketing materials for social media use.

process

The project involved a wide range of UX and UI design activities: in-depth research, development of user flows, wireframe creation, idea validation, design of visual assets, prototype testing & culminating in the development of the product.

results

46 Labs asked us to redesign everything in a way to meet their success metrics: generate more website visitors and increase sales. The feedback for the project have been greatly positive and we've had the privilege of implementing a UX strategy that resulted in:

  +37% increase in website monthly visitors 
+33% social media engagement 
+200 demo requests within 6 months