This project involved extensive exploration of SKUs and various executions for the brand Whiffies! The final graphics and execution of this project was completed by John Grillo.
These were very preliminary initial concepts.
This was the first green lighted concept, and while the style of the ice-cream cone was altered to better fit the product, this idea went through for launch.
This was for the 3 pack concept, the ice cream shape was conveyed though the window cutout.
These were the other 3 pack concepts.
This was an alternate 2PK concept that focused on the shape of the tail.
We were looking at some alternate logos to further accentuate the tail but ultimately went with the original.
Extra Ideation
These were all extra ideation during the creation process.
